Ransomware is a type of malware that restricts access to data until a ransom is paid. It typically encrypts the victim's data, making it unusable until the attacker provides the decryption key. This can severely disrupt an organization's operations, potentially causing downtime that lasts from hours to days.

Traditional backup strategies often fall short against modern ransomware threats. Many ransomware variants specifically target backup data, compromising backup solutions or disabling them entirely. As a result, backups may not be reliable, and any data restored could be outdated or already compromised, leading to significant data loss.

Zerto provides a continuous data protection (CDP) model that allows for real-time detection of unusual encryption behavior. This means it can alert teams immediately when a potential ransomware attack is detected, enabling swift action. Additionally, Zerto's ability to restore data to any point in time minimizes data loss and reduces recovery time significantly compared to traditional methods.